Edgepoint — Cross-border market research
Edgepoint
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Cross-border market research · European mid-market

Country research for European exporters

Request a proposal Read the scope of work

Edgepoint produces the demand, competitor and regulatory analysis that manufacturers and B2B firms commission before they commit capital to a new country.

Working session on a market entry plan
Assessment · Entry design · Retained coverage
Answers arrive as sourced figures and named companies, not indications.
Diligence
What a pre-entry assessment settles
01Addressable demand by segment, in volumes and at realistic price points
02Who holds share today, on what margin, and through which channels
03How buyers actually procure: distribution, tenders, direct sales, payment terms
04Certification, labelling and customs requirements, with lead times and cost
05Entry modes compared on capital required, time to first revenue and downside
Three mandates
Practice — scroll sideways
Market Assessment

Country-level analysis of demand, competition and regulation for one defined product line.

Segment sizing and price benchmarks Competitor and share mapping Certification and customs review
Entry Design

Choice of entry mode, channel structure and commercial terms, costed and sequenced.

Entry mode comparison Channel and partner shortlists Pricing and margin structure
Retained Coverage

Continuing analytical support once the market is live and the first accounts are open.

Quarterly market and competitor updates Partner performance review Pricing and tender support
Engagement How a mandate runs
01
Briefing

Two sessions to fix the product scope, the candidate countries and the decision the work must inform.

02
Fieldwork

Trade and customs data, competitor filings, and interviews with buyers, distributors and regulators.

03
Assessment

A written report with entry options, costs and a sequenced plan, presented to your board.

04
Coverage

Optional retainer while the plan is implemented and the first channels are built.

Who we are retained by
ClientsManufacturers, industrial suppliers and B2B service firms, typically €10m to €250m turnover
TermsMandates run four to ten weeks on a fixed fee agreed before work starts
TeamsPartner-led teams of two or three analysts; no subcontracted research
RegionsResearch capacity across Europe, Latin America, Asia Pacific, MENA and North America
82%

Met their return target within twelve months, following a formal pre-entry study

29%

Met it without one

140 EU mid-market cross-border entries reviewed, 2022–2025

Markets covered
Europe / Latin America / Asia Pacific / MENA / North America
In development — monitoring service

A subscription feed tracking competitor moves, tariff changes and regulatory filings in the countries we cover, replacing the quarterly update memo.

See the coverage list

Discuss a mandate

A thirty-minute call to define the countries, the product scope and whether an assessment is warranted at this stage.

Request a proposal Written enquiries: talent@edgepnt.com
Edgepoint — cross-border market research
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